Category: Uncategorized

Music Consumption Patterns Among Gen Z and Their Implications for Artists

Music consumption has evolved dramatically over the past few decades, shaped by technological advancements and shifting cultural landscapes. Among the most intriguing demographic groups influencing this evolution is Generation Z. Born between the mid-1990s and early 2010s, Gen Z represents the first generation to grow up with the internet and digital technology fully integrated into…
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Music Licensing and Royalties

In the digital era, navigating the complexities of music licensing and royalties has become increasingly complex. This process is essential for ensuring that artists and creators receive fair compensation for their work, while also protecting their intellectual property rights. Music licensing is fundamental because it legally allows the use of copyrighted music. This permission, granted…
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The Impact of Streaming Services on the Revenue Models of Independent Artists

Remember the days when discovering new music meant scouring record stores or tuning into the radio for hours? Those days are long gone, thanks to streaming services like Spotify, Apple Music, and Tidal. While these platforms have revolutionized how we consume music, they’ve also turned the music industry on its head, especially for independent artists. …
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